Launches KrisFlyer points-to-miles conversion and new Cathay Pacific partnership, delivering double-earning benefits Broadens earn and redemption to cover flights, tours and curated lifestyle experiences through travel ecosystem partnerships Introduces free preview stays at new Ascott properties, free breakfasts, dining discounts and “Fast Track to Free Nights” anniversary campaign Singapore, 27 April 2026 – The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), is celebrating the seventh anniversary of its loyalty programme, Ascott Star Rewards (ASR), with enhancements that expand how members earn and redeem rewards. Connecting stays, flights, tours and curated experiences on a single platform, ASR has evolved from a hotel loyalty programme into a fully integrated travel rewards ecosystem. Having surpassed eight million members, and with a series of enhancements designed to deliver greater value at every touchpoint of the travel journey, ASR is well-placed to reach its target of 15 million members by 2028. Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Seven years ago, Ascott Star Rewards set out to reward our guests for their stays. Today, we are rewarding them for how they travel – from the moment they book a flight to the experiences they seek at their destination. Whether they are looking to earn more airline miles, unlock exclusive experience packages, or enjoy complimentary preview stays and free breakfasts, the latest ASR programme enhancements across flights, experiences and events are designed to deepen our relationship with ASR members, giving every one of them more reasons to Stay Rewarded with ASR. In 2025, ASR member revenue rose 23% year-on-year, with members accounting for over 90% of our online direct bookings and more than 60% returning for repeat stays. The trust that our members place in ASR as their travel companion is what drives our ambition to do more.” ASR Extends Its Rewards to Flights and Airline MilesFlights are where many journeys begin, and ASR’s rewards now extend there too. In a first for ASR, members can now convert their loyalty points directly into airline miles, making ASR one of the few hotel loyalty programmes globally to offer both earn and convert capabilities from its airline partnerships. In partnership with KrisFlyer, the lifestyle rewards programme of the Singapore Airlines Group, ASR members can now convert their ASR points to KrisFlyer miles at a rate of 20 ASR points to one KrisFlyer mile. A minimum of 5,000 ASR points is
