Tokyo / Singapore, 11 December 2024 – Tokyo Tatemono Co., Ltd., Japan’s longest-standing general real estate company, and The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), are pleased to announce a strategic partnership to launch SEN/KA TOKYO by The Crest Collection in Tokyo, Japan. Slated to open in the second half of 2029 in the Yaesu district near Tokyo Station, the lodging property will mark the debut of Ascott’s luxury brand The Crest Collection in Japan and become the 13th property in the brand’s global portfolio. This partnership also marks the first collaboration between Tokyo Tatemono and Ascott. SEN/KA TOKYO by The Crest Collection is a luxurious hotel-in-residence occupying four levels (6th to 9th) of the Yaesu 1-Chome North District Type 1 Urban Redevelopment Project spearheaded by Tokyo Tatemono, a member of the redevelopment association. The property will feature 92 guestrooms, ideally suited for both short visits and extended stays, exemplifying the unique advantages of Ascott’s flex-hybrid operating model. With a grand atrium and a lounge offering sweeping views of the Nihonbashi River, the property is primed to provide guests with a unique opportunity to savour special moments in the heart of Tokyo. Embodying The Crest Collection’s brand ethos of celebrating heritage through storied stays, SEN/KA TOKYO by The Crest Collection takes its name from the concept of a kimono shop in the Edo period. “SEN” symbolises Dyeing, Fibre and Selection, while “KA” means House in Chinese characters. This name pays tribute to the property's location, historically known as Gofuku-cho (Kimono Fabric Town), which flourished as the home of the shogunate during the Edo period. With a design that weaves together tales of yore and reflects the rich local culture, guests can expect to be transported back in time for a one-of-a-kind stay experience, all while enjoying the prestige and comfort of Ascott’s hotel-in-residence concept. Katsuhito Ozawa, Representative Director / Senior Managing Executive Officer of Tokyo Tatemono Co., Ltd., said: “Tokyo Tatemono considers this redevelopment project to be of utmost importance, as the Yaesu area, where the project is located, is the founding site of our company. Additionally, we anticipate a synergistic effect from the multiple redevelopment projects we are currently undertaking in the surrounding area. We are extremely honoured to have the opportunity to introduce The Crest Collection, a luxury brand by Ascott, with the opening of the brand’s first property in Japan.”
